LiangTianShiDu Branding
良田拾度胚芽米
Packaging，2022
Creative Director ，Fannie
Art Director ，Fannie
Designer ，Joe Huang
Client， Fein Coffee
Liang Tian Shi Du is a brand of "returning to nature" germ rice specially created for contemporary people who pay attention to healthy life.
To solve the awkward situation that the domestic rice has only origin and no Top brand, we start from the simplest rice, so that the nutrition supply of Chinese people can reach a balance, and the products resolutely do not follow the road of polished appearance level of traditional polished rice, and create exclusive patent preservation technology, so that the rice can reach the table from the paddy field, and ensure the freshest taste.
