I wore many hats at IAC, one of my roles as lead creative was to create marketing and sales materials for IAC Advertising. My group was responsible for the company website, sales kit and sell sheets, premiums, events, trade show exhibit, presentation materials for large sales pitches, e-newsletters and more.
Rather than sending gifts, IAC Advertising selected three charities to donate to, then allowed recipients to select which charity they wanted their portion to go to.