Case Study: Amazon PPC Management For UAE Client
𝐒𝐚𝐥𝐞𝐬: 𝐀𝐄𝐃𝟐𝟑,𝟒𝟗𝟑
𝐒𝐩𝐞𝐧𝐝: 𝐀𝐄𝐃𝟑,𝟐𝟐𝟗
𝐀𝐂𝐨𝐒: 𝟏𝟑.𝟕𝟒%
𝐂𝐓𝐑: 𝟎.𝟑𝟓%
𝐂𝐏𝐂: 𝐀𝐄𝐃𝟎.𝟗𝟎
A new branded account from ACoS 64% to ACoS 13.74%. Everything took place in 2 months. It is a recently released products. The campaigns were a complete mess when I first started.
𝐒𝐩𝐞𝐧𝐝: 𝐀𝐄𝐃𝟑,𝟐𝟐𝟗
𝐀𝐂𝐨𝐒: 𝟏𝟑.𝟕𝟒%
𝐂𝐓𝐑: 𝟎.𝟑𝟓%
𝐂𝐏𝐂: 𝐀𝐄𝐃𝟎.𝟗𝟎
A new branded account from ACoS 64% to ACoS 13.74%. Everything took place in 2 months. It is a recently released products. The campaigns were a complete mess when I first started.
- There was no organized campaign.
- No proper keyword research.
- In one campaign, all match-type keywords were added.
- There was no effective method to climb the ranks.
This keyword was obtained from a broad match type campaign, and a single keyword exact campaign was then made for it. This keyword has a fairly high search volume and a very low cost per click.
Although I've heard that many people prefer broad to the phrase, broad can still help you find high-performing keywords as long as you keep your bids low to collect low CPC keywords.
Broad match-type campaigns must be used to collect highly effective keywords.
- No proper keyword research.
- In one campaign, all match-type keywords were added.
- There was no effective method to climb the ranks.
This keyword was obtained from a broad match type campaign, and a single keyword exact campaign was then made for it. This keyword has a fairly high search volume and a very low cost per click.
Although I've heard that many people prefer broad to the phrase, broad can still help you find high-performing keywords as long as you keep your bids low to collect low CPC keywords.
Broad match-type campaigns must be used to collect highly effective keywords.
Jansher Khan
Amazon PPC Expert
