This company is based in both Kuwait and Turkey and its main business is in logistics and trade in the region. Tukey's most iconic bridge, connecting Asia and Europe, was a metaphor for the company trade linking the two continents and the inspiration for the logotype. The word "Bosphorus" in English and in Arabic were suspended between the pillars of the bridge, and the color palette was inspired by the deep shade of ocean blue and the  typical orange and white colors of shipping containers.