Coca-Cola Fooding 2019 invites people to be united by food, regardless of their nationality or background. The goal of the digital contents was to reflect how food can not only reunite people at the table, but also cultures that might seem very different from each other.
In order to transmit the feeling of unity, we used technology as a bridge that connects different people. By using Cine-Bolt, we made food look delicious, and we had control, which was essential to have accurate shots. However, while editing, we realized something was missing, something that made that connection among people visible.
In order to make people united through food, I created a dynamic transition in Adobe Premiere Pro. Using dynamic approaches it was possible to transmit the union of flavors, sensations and people sitting at the table, having a good time.
Dir: Diego Flores
Prod: Jessie Howard
Art Direction: Sofia Compean
Editing: Joss Bruneliere
SFX: Fernando Viramontes
