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    Using the analogy of I'm Not a Virgin" to express that the post it is 100% post consumer waste, made up of recycled items and hence not virgin pa… Read More
    Using the analogy of I'm Not a Virgin" to express that the post it is 100% post consumer waste, made up of recycled items and hence not virgin paper. Having that hidden sexual meaning to hopefully garner more attention and raise awareness about recycled Post-its towards the target audience. Read Less
    Published:
Module: Advertising Communication
Group Members: Cellyn Tan Xinyi & Sheryl Yap Sze Ling

Client: 3M Super Sticky Recycled Post it

Unique Selling Point: Recycled.
Target Audience: Working adults with a habitual use of writing memos.
Call to Action: Try Recycled post its and feel good using them.

Our Campaign: Using the analogy of I'm Not a Virgin" to express that the post it is 100% post consumer waste, made up of recycled items and hence not virgin paper. Having that hidden sexual meaning to hopefully garner more attention and raise awareness about recycled Post-its towards the target audience.

Print – Series of 3 ads executing using paper craft on the common terms "breaking the hymen" "deflowering" and "pop the cherry"
Print ad - 1 of 3 – Breaking the Hymen
Print ad - 2 of 3 – Deflowering 
Print ad - 3 of 3 – Pop the Cherry
TVC – 45 Seconds on how the guy comes up with a riddle that solves down to Post-it Notes, and revealing that it's not a virgin.
Ambient – Yellow box (1.2m x0.6m) as a static display with item painted yellow to show that post-its are made of recycled waste.
Submission Package as a whole.
Slot in box which includes our campaign brief, cd, research materials, photobook as development, print advertisments and ambience.