Colorful dots took on a branding role in the design process, allowing us to express various concepts in a visually coherent way.
The science behind it all – we made sure to include the chemistry & research informing Eybna’s work in order to better represent their achievements.
Typography added an element of futuristic elegance to the video, as we played with transitions between different fonts to enhance the message of change.
We used a mix of photography, minimalistic illustrations and abstract representations to showcase all the different products Eybna can work with.
Abstract shapes helped us express broader concepts while also acting as a counterpoint for all the science based, mixed-media or figurative illustrations.
Thanks for watching :)
Credits — Creative Direction Cristina Pasquale + Art Direction Arianna Cristiano + Illustration Anya Derevyanko + Animation Lead David Cubitt + Animation Riccardo Chiara + Copywriting Emilia Barbu + Portfolio Giovanna Crise