The music industry can be pretty tough to navigate, right?
Not to worry! Now there’s In Focus (and this sweet launch video) to help artists thrive.
In Focus is an interactive, artist-centered site created to demystify navigating a career in the music industry, giving musicians and managers the tools they need to succeed.
We took the tasteful design of the website and the visual motif of ‘focus’ and ran with it, creating typography-driven promos that play with depth of field and distortion.
We love a minimal approach. The challenge of having a limited amount of assets to work with can also be majorly beneficial when it comes to cohesion and petting brains. In the end, we let gradients and text animation drive the piece and bolster the launch of the website.
Credits:
Creative Direction: ROVE
Art Direction: Colin Hess
Animation: Jared Flynn
Sound Design + Mix: Eggmen
