Project overview
Origin Juice is a juice brand that newly launched in the F&B market.
In recent years, people have become more conscious about health products, as there has been a significant increase in diabetes, high blood pressure and cancer. The consciousness about personal and community wellness has led to a change in beverage consumption trends.
Global citizens are now moving towards healthier, more nutritious and less sugary drinks. Consumers are willing to pay more for healthier products and spend less on carbonated soft drinks.
Analytical review
After carefully researching the market and health criteria, the founder of Origin found that the best healthy drink that fits the new trend is one of natural, organic origin. Juice, especially bottled juice, is becoming a popular choice among consumers all over the world.
Towards this goal, Origin Juice has launched 4 new product lines, especially without sugar and without preservatives: Orange Juice, Watermelon Juice, Strawberry Juice and Lemon Juice.
This will be a product line that brings freshness, tastiness and good for your health this summer.
