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A rebrand of The Grammys Award Show that targets a more youthful, yet sophisticated and modern audience. Macro close-ups of champagne act as flui… Read More
A rebrand of The Grammys Award Show that targets a more youthful, yet sophisticated and modern audience. Macro close-ups of champagne act as fluid reveals through tight rack focus and liquid distortions of typography. Read Less
Published:
An assignment to rebrand The Grammys Award Show that targets to a more youthful, yet sophisticated and modern audience. As a Grammy is the recording industry's most prestigious award, the rebrand must also respect the significance of the event. Thus, I present my concept for a rebrand package for The 2015 Grammys. 
 
The redesigned logo keeps the brand sophisticated and modern in that it serves information-first while offering a clean and classy styling. The visuals utilize macro photography while focusing on champagne bubble formations and their distortion of the information. The logo reveals through macro rack focusing and bubble refraction into the final lockups. The macro organic fluids contrast with the clean and modern typography of The Grammys rebrand package.
 
Title: Champagne
 
Concept Statement: Macro close-ups of champagne act as fluid reveals through tight focus and liquid distortions of typography.
 
See below for the styleframes and redesigned logo of the rebrand package.
Logo Resolve
Category Header
Category Header
Mortise
The Grammys redesigned logo
Process:
Mood board / style reference
Logo Sketches