As a Michelin Group Company, NexTraq decided to adopt Michelin’s ICARE (Inspire, Create Trust, Awareness, Results, and Empowerment) human resources initiative.

While Michelin had already implemented the ICARE initiative in their offices, there was the challenge of rebranding ICARE to fit into NexTraq’s company culture. It was also important to have the entire office be knowledgable about the initiative and how it benefitted them.

First, the ICARE logo was redesigned to be easier to read and incorporate all of the colors of the NexTraq brand. The second step was to create posters that detailed the purpose of the ICARE model. The final step was to create swag items that included the ICARE logo.

The ICARE posters we hung throughout the break room and other common areas, so that they would be visible in areas with the most employee traffic. During a company-wide town hall, the ICARE branded swag items were distributed. The rebrand of the initiative was well received by the NexTraq employees, as well as the Michelin employees. The rebranded initiative was presented at Michelin’s 2019 Fireside Chat.

In an effort to keep the ICARE model fresh in everyone’s minds, an ICARE commitment card was created. This card detailed the purpose of the ICARE initiative, and required each employee’s signature at the bottom. Once signed the cards were placed in a plastic stand and put on the employee’s desk.