Stand 457
Category : Exhibition Design
Client : School project in collaboration with RHO
Category : Exhibition Design
Client : School project in collaboration with RHO
Designer : Hélène Couturier & Benjamin Le Gentil
December 2010.
December 2010.
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Mandated by RHO, Stand 457 was conceived as an experiment to demonstrate the flexibility of their exhibition and retail display system ILLICO. An assignment for a multi-disciplinary class, we had to showcase an item conceived by a team of industrial designer for an upcoming SIDIM exhibit. It was awarded the grand prize of creativity and innovation.
Cx uses active coal to remove the bad smell and help keeping the air clean.
The lighting concept highlights the structural quality of the stand and create dramatic effects as the costumer walk through.
Several informational poster are dispatched through the way to allow a better understanding of what the product is and how it functions.
A salesperson ensure that the product is well understood by the costumers.
Leaflets are available and give further explanation on the products and where to buy it.
The X-shaped shelf acts as the climax of the stand by being the first and only point of contact between the costumer and the product.
