Dial it Down
It's fair to say that conversations about COVID-19 can be sensitive subjects, with derision and vitriol being flung left, right and centre. Calm conversation, based on understanding and respect is more important than ever, even if it may feel harder than ever. That's why we were delighted to be asked by the New Zealand Human Rights Commission to bring to life the Dial it Down a Notch campaign at the end of 2021. The message is simple: let's all dial down the heat and divisiveness and remember that it’s totally okay to be passionate about things like COVID-19, but it’s not okay to make personal attacks on others for their views. Not Another™ helped the commission devise the idea for the campaign, created its identity, and rolled it out in its entirety across a microsite, social posts, and billsticker advertising.