This second visual, by Finger Industries, is an intergalactic homage to the Russian accomplishment of putting the first man into space as well as their general accomplishments in this field. It depicts Russian astronaut Yuri Gagarin waving gaily out of the window of the rocket Vostok 1 which took him to outer space & cemented his place in history. It also shows Laika (the first dog in outer space...) as well as the first artificial earth satellite, the Sputnik. The visual, in which we wanted to underline Finger Industries’ skill in character creation, depicts an intergalactic museum of "Human Achievements” in which alien visitors (aren’t they just amazing??) are clearly enthralled learning about earth and its inhabitants.
Agency: Proximity BBDO
Art Director: Magdalena Kramer
Copywriter: Kamil Redestowicz
CGI / Illustration: Finger Industries