BRANDING
SWEEP Agency
SWEEP is an advertising agency founded in 2022 with the idea of a perfect balance between well-thought-out strategies and explosive creative power.
To express this powerful duality, the logomark "S" is a flame, but a blue one. Hot and cold.
The branding communication deploy this mindset with a copywriting inspired by famous song's lyrics, twisted as advertising slogans.
AD, design Laurence Duchemin
Copywriting Laurence Duchemin and Tiit Liblik