Harger Howe Advertising Logo and Branding
Harger Howe was founded in 1983 specializing in recruiting campaigns for professional companies around the country. Their logo had been a stylized letter H since inception. While recognizable, the logo had become dated.
A new logo, color palette and branding system were designed and implemented. Brand recognition skyrocketed and business increased. The new, modern, professional brand attracted a more sophisticated clientele.