One of the first key pieces to be created to tell the new brand story was the website. With competitive research and interviews from key stakeholders in hand, the site information architecture was created to focus on a friendly and accessible experience.
The elegant black and white photography of real customers played off the whimsy of wonderfully simple and colorful illustrations. Pops of accent colors shine and give life and motion to pages, finishing the overall visual strategy to create a vibrant template of reusable elements.
Illustrations by Will Frohn and photography by Betina LaPlante. UI/UX, Information Architecture: John Fitch; Strategy, Art and Creative Direction, Design: John Fitch and Shay Spaulding; Copywriting: Christy Anderson.