A national hearing aid company needed to focus their message and their voice. I created a small team to tackle a fresh approach to a very stoic product niche. We started by talking to customers and internal stakeholders. Through the interviews, we created themes and common story elements. We then workshopped the general tone and voice we heard, refining what we were after. With the basic elements and research synthesized, I hired a fantastic copywriter to help write the brand story and give life to our loose brand persona.
UI/UX, Information Architecture: John Fitch; Strategy, Art and Creative Direction, Site Design: John Fitch and Shay Spaulding; Copywriting: Christy Anderson. Illustrations by Will Frohn and photography by Betina LaPlante.