Edison Project is a full time marketing agency. Edison stems from Thomas Edison who controversially 'invented' the lightbulb. As a disruptor in the industry they were immediately drawn to him as a character, the aesthetic of the era and the lightbulb.

Design Idea
They want brand identity that can represent their business & meaning of their company. So, I went for old & condensed font approach to their logo by showing the light bulb symbol by most minimalist way.