Search engine optimization is what SEO stands for, and that much hasn't changed. It speaks of methods that raise the position of your website in search engine results (SERPs). Through search engines like Google, Yahoo!, and Bing, this increases the visibility of your website to users who are looking for solutions that your company, product, or service can offer.

The three main components of SEO are page optimization, keyword research, and gaining inbound links. Once a search engine has crawled and indexed the website, you can usually see the results of SEO work.

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