Square State Skate provides skateboard instruction and guidance for children of all ages, allowing youngsters’ skills, passion and personality to grow in a safe, fun environment. They're a Colorado based business with all programs currently operating in the Front Range area. The company’s target-market is millennial skateboarding youth ranging 8–14 y/o, and their parents.
As this project progressed, the client and I realized the power of being about to constantly change the "personalities" of the little squares from print to screen applications. Below is a sampling of the style guide and examples the new brand identity in action.