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    Ways + Means NY Brand Identity
Ways + Means NY
Brand Identity
Ways and Means NY was designed to be different from other government relations firms and principal  John Casellini wanted the brand identity to reflect the companies unique approach. The  brand identity was built with that in mind from the  logo mark to the slate blue and burnt orange palette to the symple but graphic rich website, the goal was to break free of the typical stuffy governmental brand identities.