Maki-San - Digital
Maki-San マキさん

Agency: Kinetic Singapore
Creative director: Pann Lim 
Art director: Jack Tan, Esther Goh, Pann Lim 
Designer: Esther Goh, Jack Tan 
Illustrator: Esther Goh 
Music & sound: Benjamin Luke Rosen 
Programmer: Noel Chan, Bagus Kuncoro 
Copywriter: Eugene Tan 
Account director: Dennis Lim
Maki-San is Singapore’s first ever fully customizable sushi store. Being offered a wide selection of fresh ingredients, diners can pick and choose precisely what goes into their Maki. To make the customization angle fun, we designed an interactive and quirky “Maki customizer”. Users could pick their own ingredients, to make a musical animation which could then be sent to friends and family. No two animations are quite the same, just like how every Maki roll is so unique.
Maki-San - Digital