Rotherham will be the world’s first Children’s Capital of Culture in 2025 – a huge step forward for the borough, and one that will generate a boost in opportunity for young people across the region. We developed the overarching brand, marketing, launch advertising campaign, print and online collateral to help shout about it!
The brand considered an age group from 5-25, with a range of illustrations to help bring the celebration to life. A full region-wide advertising campaign covered billboards, digital screens, door-drops, online advertisements and merchandise. Further collateral engaged audiences across social media and online, and in-person through libraries, schools, shops and special events.
