Drambuie entrusted the Linea design agency with the creation of their ultimate luxury product a decanter and a glass called ” The Jacobite Collection “. The simple, elegant form of the decanter and the Amen glass are inspired by authentic 18th century Jacobite glass ware that was hand made by loyal supporters of Bonny Prince Charlie - pretender to the throne. True to tradition the crystal decanter and Amen glass in The Jacobite Collection are hand blown, and individually etched with detailed texts and decorative elements of the period. The crystal ware is elegantly lodged in a cream leather - lined wooden box that also contains a leather covered booklet. The Jacobite Collection was officially launched at the 2011 TFWE in Cannes and won two highly covetted awards.
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Drambuie - The Royal Legacy of 1745, designed by Linea
Following the successful rejuvenation of its core brand, Drambuie, one of the oldest Scottish liqueurs, confirmed their confidence in LINEA by asking the agency to design and create a top of the range decanter. True to the historical legacy and brand identity of Drambuie: sword slashes on the decanter shoulders, logo and brand identity embossed in the glass, decorated neck collar and closure, hand written texts and an elegant gift box.
Drambuie 15 years, designed by Linea
Drambuie extends its range for the Malt connoisseur. The packaging design uses a colour palette and graphic cues typical of malt whiskies. The custom designed bottle of the core brand, with sword slashes cutting in to the shoulders of the glass bottle, is carried over to this more premium offering. Finishing details such as the textured paper, traditional ink illustration, and the dark glass bottle take us visually to the world of malt whisky. Drambuie 15 is sold in duty free. The Linea Team
