This campaign pushes the envelope with an 8 year old kid explaining why his dad shops at Shockley. "He says he has a lot of sh- (AVO: *Shockley*) to do." Every time he uses the S-word the commercial bleeps him out with the name of the store. "Shockley Honda knows people have sh- (AVO: *Shockley*) to do, that’s why they made it easy for buyers."
"AVO: We get it. You have a lot of sh- (AVO: *shockley*) to do. Like this sh- (AVO: *shockley*) Or this sh- (AVO: *shockley*)
And sometimes this sh- (AVO: *shockley*) And voilá! You purchased a car AND took care. Of your sh- (AVO: *shockley*)"
Our creative team was tasked with the idea of how easy it is to use Shockley Honda's conveniently online buying platform. This campaign relates to most customers on how busy they are and don't have time to go into a dealership and spend 4 or more hours haggling. Most people have, jobs, family and more responsibilities to attend to. Truth is people got SH*T to Do! By replacing the curse word with the store name helps increases brand recognition.
