In order to reveal the full character and elegance of the XO Cognac, COURVOISIER has favored the expertise of the design agency LINEA. A new contemporary and lean approach has been applied on the packaging, the gift box, and the stopper. The choice of material as well as of specific processing (stomping, silkscreen printing, etc…) fully contributes to promote this exceptional Cognac. Installing a hierarchy in reading and setting elements differently bring more space. The iconic figure of the brand, Napoleon, is also perfectly clear.