CALCAREA
MATERIAL EXPERIMENTATION IN A SPECIFIC CONTEXT

YEAR 2014 - ongoing
LOCATION Italy
CLIENT Self-commissioned

Marble and ceramic industries are facing deep changes in the way they relate to production, environment, and social contexts. Calcarea imagines and confronts with a post-industrial future in which byproducts and waste become the starting point of new productions.

To create new products for small companies in Tuscany we decided to work with local marble and stone factories, responding to the problem of waste production in this sector, by focusing on the re-use of a sawing byproduct. This powder – usually in the form of mud – is difficult to stock and highly expensive to dispose of it, for these reasons many manufacturers pour it into streams, damaging badly the local ecosystem. We suggested an enriched system, introducing a new stakeholder whose activity is to collect, clean and transform the waste into a raw material to be distributed. Our research aims to connect the marble and stone sector with the ceramic one through the creation of new experimental material, consisting of a mixture of clay and stone waste. These sectors have a long historical tradition in Tuscany, and both of them are now slowly disappearing: the objective was to generate an added and distributed value along the whole production chains.
THE DESIGN PROCESS
The importance of Calcarea lies in the perspective of giving new aesthetic, social and economic relevance to marble and stone waste, by questioning the ways to reevaluate a material, and identifying the outputs that could be designed in relation to its features. Our work was focused on a small area, where the waste product was more than 100.000 tons per year. In other more extended territories, this amount is proportionally bigger. The improvement of this project would be an exciting challenge, from an economic point of view and, especially, from a sustainable perspective.
PRIZES
2017 - GRAND AWARD He Chaozong Cup, Quanzhou CN
2014 - FIRST PRIZE Scenari di Innovazione, Florence IT

LECTURES
2014 - FACULTY OF DESIGN AND ART Free University of Bozen, Bozen IT
2013 - INTERNATIONAL BUYERS PRIVATE MEETING World Made Marmomacc, Verona IT
2013 - FACULTY OF DESIGN Politecnico di Milano, Milan IT

EXHIBITIONS
2016 - TRIENNALE DESIGN MUSEUM W. Women in Italian Design, Milan IT
2015 - DESIGN CIRCUS, Milan IT
2014 - LONDON DESIGN FESTIVAL Ventura London at Designjunction, London UK
2014 - SMAU, Florence IT
2014 - INTERNATIONAL HANDICRAFTS TRADE FAIR, Florence IT
2014 - HOMI, Milan IT

PAPER PUBLICATIONS
2015 - ISSUE 05 Officina*, IT
2014 - ISSUE 12 Wohnrevue, CH
2014 - ISSUE 201 Design Magazine, CN
2014 - ISSUE 214 ART4D, TH
2014 - ISSUE 140 Deco+ Magazine, TW

ONLINE PUBLICATIONS
2016 - CALCAREA Italy Stone Marble
2014 - CALCAREA Domusweb
2014 - RECYCLED MARBLE DUST USED TO CREATE SIMPLE HOMEWARE RANGE Dezeen
2014 - CALCAREA, TURNING STONE MANUFACTURING WASTE INTO A LINE OF HOUSEWARES Core77 / In the Details
2014 - CALCAREA, CERAMIC VESSELS MADE FROM RECYCLED MARBLE DUST ELLE Decoration SA
2014 - Calcarea Art4d
2014 - TREND REPORT Most viewed products HOMI

SEE MORE
The material research LINK
The photoshooting LINK
The ceramic edition LINK

CREDITS
Photography by Stefano Bellamoli
CALCAREA
Published:

CALCAREA

Marble and ceramic industries are facing deep changes in the way they relate to production, environment, and social contexts. Calcarea imagines a Read More

Published: