The idea came from a playful graphic of cultivated land taken from the air. A sign with three fields in shades of the most prevalent colors of the treated areas, shows the minimum segment sufficient to achieve the desired association. The furrowed particles, as a result of land cultivation, are drawn by hand, just as the field is cultivated by the human hand. Such a graphic approach forms an identity that exudes freshness, playfulness, softness and warmth, emphasizing the value of the work invested in the cultivation of agricultural land.