During the Spring of 2013 my team and I were prompted to create an innovative self-mailer for Cedarville University's Athletic Department. It had to fit within all postal regulations for a self-mailer while still needing to be eye catching and memorable when used. We chose to develop a custom die cut solution which walks the user through a series of panels urging them to come alongside the Cedarville University team and ends with a call to donate. A video at the bottom of the page displays how the die cut and unique folding work to create the memorable piece.