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IMC Campaign for Dulcolax 2023

Grace Dasigan
•
ads Advertising brand identity campaign communication Layout media print Social media post copywriting
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An Integrated Marketing Communications Campaign for Dulcolax 
McCann Worldgroup Philippines
A Thesis written by:
Grace Diane C. Dasigan
Megan Charisse C. Montaus
Daniela B. Racaza
Hazelyn Jayde C. Tan
Roles:
Grace Diane C. Dasigan - Strategy and Creatives, Copy and Content writer, Team leader
Megan Charisse C. Montaus - Strategy and Mapping
Daniela B. Racaza - Creatives and Strategy
Hazelyn Jayde C. Tan - Creative and Video Editor


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ads Advertising brand identity campaign communication Layout media print Social media post copywriting
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THE CREATIVE EXECUTIONS
The Soul of our Advertising Campaign Creative Executions...

The Core Creative Idea.
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ads Advertising brand identity campaign communication Layout media print Social media post copywriting
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Social Media Content #1: 

Ano nga ba ang DUfference?
A Dynamic post on the direct comparison of Constipation to Diarrhea 

by Grace Diane C. Dasigan
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Social Media Content #2:

DUd You Know?

Not everyone is aware of how many times spent pooping in a week is deemed healthy. A static post to highlight the importance of pooping regularly by highlighting #3 is efficient to address this.

by Grace Diane C. Dasigan
Social Media Content #3

It's DU Flush

This is to imply that a healthy bowel will not make pooping hard. Hence, this reminds the target market that assessing our bowels is  as important as flushing. 

by Grace Diane C. Dasigan
To interact, kindly click on the phone screen.
Social Media Content #4

If Outsmarting Constipation was a Meme...

Using Classic Memes to directly show the importance of having Dulcolax when it comes to constipation will make it catchy and relevant to the target market. 

by Grace Diane C. Dasigan
Social Media Content #5

Hugot Wisely, Outsmart Constipation


Talking about the importance of having predictable and safe relief to constipation through the tone of ‘life or love hugot’ 


by Grace Diane C. Dasigan
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Social Media Content #6

Ilabas ang Sama ng Loob



Although it doesn’t directly say poop, the toilet image lets you know that sama ng loob is poop. This ad also leads to the Dulcolax listing in the Sanofi Lazada page that may translate to sales. 


​​​​​​​
by Daniela B. Racaza (Co-editor: Grace Diane C. Dasigan)
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Dulcolax GO Kit
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Dulcolax GO Kit mockup edited by Grace Diane C. Dasigan
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Dulcolax Gondola POSMs
Dulcolax Gondola edited by Daniela B. Racaza
ads Advertising brand identity campaign communication Layout media print Social media post copywriting
ads Advertising brand identity campaign communication Layout media print Social media post copywriting
ads Advertising brand identity campaign communication Layout media print Social media post copywriting
ads Advertising brand identity campaign communication Layout media print Social media post copywriting
Public CR Posters edited by Grace Diane C. Dasigan
IMC Campaign for Dulcolax 2023
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Sydney, Australia

IMC Campaign for Dulcolax 2023

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