One Two One Three, a clothing brand, founded in August 2020. Their main focus is to continue a line of loud, vibrant, and catchy shirts which are wearable by any age and gender, at party or work
LIST OF ANIMALS TO CHOOSE FROM AS A MASCOT FOR THE CAPSULE COLLECTION:
TURTLE - SNAIL - PORCUPINE - SNAKES - FOX - COYOTE - BEAR - SQUIRREL - MONGOOSE - PLATYPUS - PANDA - CROCODILE - KOALA
The Grizzly bear was the selected mascot for the capsule collection, and to understand the style required by the client, I creating multiple style board with the 'Grunge' aesthetic.
Form Study:
At this stage I tried to understand and study the shape and structure of a grizzly bear.
After brainstorming and trying out various options
the client decided to take it upon himself to create a design
that matches his brand identity and his vision the best.
Material Used: RAYON
Rayon is a synthetic fiber, made from natural sources of regenerated cellulose, such as wood and related agricultural products. It has the same molecular structure as cellulose.
Focusing on the placements of the supporting illustrations.
AN IP* OF ONE TWO ONE THREE
(IP- Intellectual property Intellectual property rights are legal rights that provide creators protection for original works, inventions, or the appearance of products, artistic works, scientific developments,
and so on.)
