We identified that the core problem with United's current site is that there is too much information given to the user to process at once. They feel overwhelmed and confused. 

 

United recently redesigned their mobile app and launched a blog site that consists of minimal, flat design patterns. Our solution was to create branding consistency so the interaction and experience of the redesign would be cohesive with the other United products while establishing a design that provides an effortless and enjoyable way for users to book flights and search for travel needs.

 

I was responsible for wireframing and designing the home page, reserve flight page, and the (lightbox) modal in the special offers page. I was also responsible for establishing UI patterns throughout the site.