On a few occasions I found myself working on branding projects. Sometimes it was continuous, where I would work on the same brand over consecutive days, other times, I might play with an idea one day and then pick it up days later. The blog gave me the freedom to play with my ideas while simultaneously providing a structure that promoted growth. While working on these branding projects, I pushed myself to think critically about all aspects of a brand. I established design elements and then carried those elements throughout, questioning how the pieces would work on a variety of platforms. Here I have included a few of the more complete projects that show my process.