Naming and visual identity for a printer cartridge refill service. The strategy I chose was to convey the values of openness, friendliness and "reliably at your service". The approach of giving fun and personality to such a service is unique among its competitors in its country. The signature yellow complements the fun and approachable personality.

 

The company that offers this service holds other services into its portfolio, and at some point it chose to ditch any smaller sub-brands, uniting all its services under a single name, to bolster its main brand and ease the promotion effort. Thus, this fun and promising visual identity lived a rather short life. Even though part of me regrets the sacrifice, I fully supported and advocated the decision, knowing it was for the greater good of the company at that particular moment.