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    Annual United Way Pledge Drive In-House Campaign for Hallmark Cards.
For the annual United Way Pledge Drive campaign, all messaging needed to build on the equity of the established tagline, "Give. Thanks." The copy also needed to stress the importance of continual giving in order to make a difference. This was an in-house campaign created during my summer internship at Hallmark Cards in 2013. 
In addition to writing the copy, I was asked to design the large scale posters in Hallmark's Crown Commons (the first two images below). 
"Over 6,400 locals are on the right path with job training because you give."
"Every year we make a bigger difference because you give."
"Almost 10,000 kids receive better pre-school education because you give."
"Over $10 million is being invested in education programs because you give."
"Over 110,000 locals have access to medical care because you give."