For the annual United Way Pledge Drive campaign, all messaging needed to build on the equity of the established tagline, "Give. Thanks." The copy also needed to stress the importance of continual giving in order to make a difference. This was an in-house campaign created during my summer internship at Hallmark Cards in 2013.
In addition to writing the copy, I was asked to design the large scale posters in Hallmark's Crown Commons (the first two images below).