Three Dog Logistics offers direct mail services.
 
Objective
This is a lead generation campaign offering lower postage and to market Mail Rover service.
 
Target Audience
Printing industry specializing in direct mail.
 
Offer
 - Offer free savings calculator
 - Offer the ability to submit a quote
 - Offer refer an associate

Strategy
Prospects will be contacted either by a postcard or by email. The call to action is for the prospects to use the free savings calculator by visiting their own personalized web site via a Personalized URL The respondent will be asked to confirm their contact information so that the Three Dog Logistic sales staff can follow up. The respondent will be taken to a Thank You page which encourages them to share the site through Facebook. All web site activity is tracked and reported via the Campaign Dashboard.
 
 
Allterra Group LLC
 
Objective
For over 10 years I was an independent contractor for Allterra Group. Started as a designer for a small appraisal firm back in1997, which evolved to an appraisal directory, then became an e-zine called Appraisal Buzz, expanded to multiple products and services along with an annual trade show called Valuation Expo.  Demonstrated knowledge of principles and methods for showing, promoting, and selling products or services which included marketing strategy and tactics by designing and managing multiple web sites and produced the newsletter emails which were sent to 45,000 appraisers bi-weekly. Account executive to all advertisers within the buzz newsletter, exhibitors and sponsors while responsible for generating attendees and the event development for multiple events such as the Orlando 2003 Expo, Vegas 2004 Expo, Vegas 2007 Expo, Vegas 2008, 2009, 2010 and smaller regional conferences across the US. Attendance doubled from 500 to 1000+ attendees, the trade show expanded to include continuing education and online webinars and the newsletter grew to include eBooks, surveys, and a career section.
 
Target Audience
Appraisers
CPN PrintNOW and PremiumNOW - Easy Campaign
 
Objective
This is a lead generation campaign offering information about CPN and their web to print services while acquiring survey information as to the size of the potential affiliate and their marketing needs.
 
Target Audience
Franchise National Brands and Non-Profits

Offer
 - Offer to view Impact Movie and Samples of CPN Portfolio
 - Live Demo Offer for a Starbucks Card
 - Demo and Receive Free Personalized Premium Product

Strategy
Prospects were contacted by email and given a PURL to offer their franchisees help responding to their local marketing need. CPN offered a No Software a Just Solution by using a central web portal. All of their affiliates can order the marketing tools they need to drive traffic and create warm leads. The web portal is where they control what is available and how it looks. It can include:
 - Brochures  
 - Signage
 - Catalogs 
 - Ads
 - Direct mail
 - Cross-Media 
 - and much more!
 
The easy campaign sets off various triggers to land live demo sales presentations.
Email Marketing
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Email Marketing

Over the years Kristin Kodenski has created and deployed targeted, trackable cross-media marketing campaigns. These campaigns are for promotions, Read More
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Creative Fields

Attribution, Non-commercialAttribution, Non-commercial