CPN PrintNOW and PremiumNOW - Easy Campaign
This is a lead generation campaign offering information about CPN and their web to print services while acquiring survey information as to the size of the potential affiliate and their marketing needs.
Franchise National Brands and Non-Profits
- Offer to view Impact Movie and Samples of CPN Portfolio
- Live Demo Offer for a Starbucks Card
- Demo and Receive Free Personalized Premium Product
Prospects were contacted by email and given a PURL to offer their franchisees help responding to their local marketing need. CPN offered a No Software a Just Solution by using a central web portal. All of their affiliates can order the marketing tools they need to drive traffic and create warm leads. The web portal is where they control what is available and how it looks. It can include:
- Direct mail
- and much more!
The easy campaign sets off various triggers to land live demo sales presentations.