Initialize is an app for the Adidas Y - 3 brand.  
The app lets shoppers create their own Y - 3 initial to customize footwear and apparel.  
The initial is inspired by the design aesthetic of designer, Yohji Yomamoto and the japanese brush stroke.
connected layout
Initialize
22
642
0
Published:

Initialize

Y-3 APP
22
642
0
Published:

Tools

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial