About The Project
Mason Interactive was retained by Tortoise & Blonde to advise the company on several strategic branding initiatives centering on revitalizing the brand positioning and e-commerce store experience. The aim was to drive a more emotional connection with customers through a comprehensive brand update (revised positioning with internal brand resources)
About The Client
Tortoise & Blonde is an online prescription eyewear brand founded by an Eye Doctor offering free home try-ons of their frames prior to purchasing. Tortoise & Blonde's mission is to transform the attitude toward purchasing new rx glasses from overpriced necessity to affordable, must-have accessory.
Tortoise & Blonde has a unique story that wasn’t being told effectively.
