Client: McDonald’s
Agency: DDB Budapest

It was a difficult task to come up with a campaign idea for this day, but we thought why not use the poems about food. So, we collected the most famous hungarian poets' works about ingredients in Meki's most iconic burgers. We put them together and thus the burger poems were created.

Shortlist @ Arany penge 2022 in Digital solutions/ Social media solutions
Shortlist @ Arany penge 2022 in Promo and activation solutions