In Fall of 2012, we were contacted by Suitcase Interactive to have us lead the Bay of Quinte through a strategic branding exercise. Bay of Quinte faced a branding challenge that there were a number of representations of the Bay of Quinte logo and they lacked a defined control, formal brand assets and a way to present a consistent visual identity. They had equity in their logo, but it needed some refinements and formalization to bring it to what it should be today. Furthermore, they needed an all-encompassing master brand logo as well as a logo that could be embraced by a wide-range of communities spanning from Napanee to the edges of Prince Edward County.

 

We were tasked with the challenge of building a brand that would be embraced by all communities and be consistently represented.

 

• Corporate logo
• Sub-brand logos
• Brand audit
• Brand standards manual
• Co-branding guidelines