THE OX Brand Guide
I was tasked with creating a logo and brand identity guide for a fictional ‘axe-throwing’ bar called “THE OX,” located in Durham, North Carolina. The challenge was to create a full brand identity including logo, color, and font usage based off of the following tone words:
Strong, Unique, Inviting, Energetic, Tactile, Outdoorsy, Urban.
The Ox's theme is based around the material steel. Strong, sturdy, tactile, urban, and outdoorsy, steel is the perfect material to convey the brand's ideas in both color and form.
Sketches
In my initial ideation I wanted to incorporate imagery of both the Ox and the Axe into the branding of the bar to create a strong, recognizable logo to represent the brand.
The Logo
Brand Stylescape
Brand Typography
Brand Color Scheme
Mockups
