Introducing the new brand system for Gerding Builders.
We were brought in to create a new brand identity for Gerding and their parent company to elevate them within their highly competitive industry. The idea was to create a bold and minimal mark that conveys trust, competence, and authority. But first and foremost, we wanted to create a mark that stands out.
We were brought in to create a new brand identity for Gerding and their parent company to elevate them within their highly competitive industry. The idea was to create a bold and minimal mark that conveys trust, competence, and authority. But first and foremost, we wanted to create a mark that stands out.
As always, our goal is to create a visual identity that functions in all capacities, including print and web.
