The Basic
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    About

    The Basic is a hospitality and lifestyle brand inspired by the Japanese philosophy of Ma—the consciousness of space, structure, and balance. Pemb… Read More
    The Basic is a hospitality and lifestyle brand inspired by the Japanese philosophy of Ma—the consciousness of space, structure, and balance. Pemberton designed, directed, and developed a unique brand identity served to extend across a variety of applications, parallels, and physical experiences. In addition to branding, Pemberton designed and developed a responsive website and blog, digital press kit, and fully comprehensive brand toolkit. The Basic is currently private, with developments to open several hospitality projects. Read Less
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© 2014 Pemberton LLC, New York
 
 
 
Credits:
Print Production: Scott McClelland