Finomen
Finomen GmbH is a financial company in Northern Germany that offers its clients advice on financing, real estate and investments. The company's mission is based on the idea of financial independence. Their employees work with clients on a long-term basis, helping them to navigate the financial landscape and providing them with powerful financial tools.
Through the components of visual identity, positioning, naming, slogan and tone of voice, it has been possible to stand out from its many competitors. The name is a combination of two words, Phenomenon and Finance, which are associated with something unique and incomparable, as well as indicating the company's field of activity. This play on words and semantic meanings was the starting point for creating the brand identity concept.
The symbol is a static composition based on the use of a square, a stable shape, as a symbol of stability and reliability. The symbol uses the image of a meteor in an inverted form, a metaphor with multiple meanings, representing both flexibility in working with clients in a rapidly changing world and a bright path to financial independence.
The colour palette complements all the graphic constants of the corporate identity and is clearly readable. The use of a split complementary colour scheme, combined with neutral colours, gives the palette a balanced and contrastful appearance. The gold gradient was also chosen for a reason. In an abstract way, it evokes the shine of metal and coins and the glow of cosmic phenomena (meteors).
Office interior
The design of the offices at the Bremen headquarters is in line with the corporate style. We applied the colour scheme of the visual identity and carefully used gold and metallic details and elements to accentuate the interior. For each room, I selected furniture and drew paintings that matched the colours and style of the office design.
