Extensive PPC Management For A US Client At Amazon – CASE STUDY
After much anticipation, we are pleased to present a case study in which we prevented one of our clients' accounts from perishing in a rogue sea.
Background: Prior to delivering the PLAN OF ACTION to him. We gave him the go-ahead to audit the account using the Business report and data from the previous six months. Checking six months' worth of data is advised because it will give you a more precise idea and help you make decisions so that you can realise the client's dream.
The findings of the audit:
customer niche is ( Sports & racing cars shirts , hats, caps etc). The primary volume is quite low, particularly during racing. The cost of the client list is also more expensive than the competitor's. That poses a serious disadvantage. Because he was performing FBM on brands, we were unable to edit or redesign the images, which were subpar. PPC advertising was a total failure. He had already tried a few VAs, but none of them had given him the outcomes he was hoping for. Most campaigns had auto settings, a small budget, and an eating budget.
Our Technique:
QUIT BLEEDY CAMPAIGNS: Always keep an eye out for those who are consuming your budget.
PRODUCT TARGETING: Although effective, this weapon is often overlooked. You must lower your price before you can compete with expensive rivals. We search for low-priced competitor ASINs.
Find CONVERTIBLE Keywords: We choose these terms and test them in different contexts (High ,low)
LOW bid placement: To keep costs in check, we significantly increased the number of keywords we were bidding on by utilising broad and phrase campaigns.
Bulk File: I carefully read the bulk file to ascertain where I should perform product and keyword targeting as well as where I'm getting more clicks compared to where I'm getting fewer clicks.
SUGGESTIONS
- Continuously conduct a thorough audit of the aforementioned ASINs. Work on their weaknesses by identifying them.
- Keep an aerial perspective of your rival at all times. Which keyphrases do they employ? how they are drawing in customers.
- No effective PPC or other advertising campaign strategy exists (FB, IG). Testing and experimentation are the only real options. Each product has advantages and disadvantages!
To find out what products customers want, look at weekly reports.
Jansher Khan
Amazon PPC Expert
