Client 
Mother Brown FIlms

Category 
Film, Production

View
www.motherbrownfilms.com

One year before approaching me, Kevin Lee Brown was a freelancer "wearing many hats": producer of branded film content, cameraman, sound recordist, editor, documentary director and aspiring music manager. He was too busy doing his job to actually tell the world about it. Now the owner of a limited company, Mother Brown Films, Kevin wanted to review his "online presence" and convey both his core skills and craft in an authoritative yet friendly manner. To position the business as a full-service studio rather than a solo enterprise. But he was anxious about relinquishing too much control and not being true to himself. Working creatively around a small budget, and in close collaboration with Kevin, I completed a competitor analysis and site audit, developed a basic content and social strategy, and tried to get to the essence of Mother Brown. He's a fun-loving character, a great collaborator and very reliable (one a handful of people in the industry that could legitimately claim to be more master than Jack of all trades). So his traits became my guiding principles. 

– Interview and discovery session
– SEO site audit (tags, XML site map, Google Local etc)
– Content audit and case study interviews
– Keyword research and competitor analysis (content, tone, design)
– Information architecture (and devising the appropriate taxonomy for his portfolio)
– Writing optimised copy for key sections (with custom URLs and meta descriptions)
– Social media guidelines
– Technical SEO checklist

"There's always a lot at stake with any project, but one that is personal to you and is at the heart of your business can really be a challenge to hand over to others for help. I needed that help with copy and a new web presence for my company. I really didn't know how to go about it so I reached out to Amar because I had the pleasure of working with him before on a film project with a luxury brand. I was impressed by him and his work at the time. With my project Amar put aside the budget constraints and got on with job. He immediately understood my needs and approached the project with a refreshing outlook. Very quickly there was plan in place with a minimum amount of effort, which allowed me to relax and focus on other things. I felt like I was getting a real personal service with Amar and his attention to detail was inspiring. He went the extra mile, gave me a full analysis of his thoughts and provided me with positive suggestions that I would have never payed attention to myself. Amar is a great writer and an extraordinary thinker and I look forward to working with him on other projects." (Kevin Lee Brown, director)