As the story goes, when the cowboy found himself at a crossroads, he heard the raven’s cry in the distance. The warning between life or death: the blood-chilling sound that gave him the choice between saving his life or facing the gates of hell. 

The label design is inspired by elements of the Wild West, such as cowboy showdowns, saloon doors, and the detailed engravings found on revolvers. The concept deftly explores the duality of existence, capturing the essence of life and death within seemingly innocuous yet potentially lethal objects.

And at night...

a new layer of dangers is revealed.