In Paris, St. Germain the cube was installed 5 days before the collection launch. 

First concept prototype. Instead of projecting on it's surfaces, looking inside the cube. 

Design prototype. Four projection panels built inside reflective glass cube with mirror interiors to create infinity and depth illusion. 

Cube content was intercut with a countdown clock to the main event. It was armed with proximity sensors so that pasing spectators would see different content revealed depending how close they came to the installation. 

Downscale model. 

Installation testing.