Our next ‘In-Use’ case comes from a Kickstarter project for the world's first wireless smart in-ear headphones known as The Dash. With the ability to hold a 1000 songs, built in performance tracking and body sensors, The Dash looks to be the future in headphone technology.
As a kickstarter project the website is required to attract as much attention as possible, making the strong, bold and eye catching FF Mark the perfect typeface for drawing in potential investors.
FF Mark was designed Hannes von Döhren, Christoph Koeberlin, and the FontFont Type Department. Born from the idea to create an up-to-date typeface rooted in 1920s German geometry, the typeface is strong, simple and bold in form and at a glance may appear to be typical of its predecessors from the time.