Gruta da Pamonha is a family business based in Atibaia, interior of São Paulo, a place where many of the traditional cultures of Brazil passed by and were born. With more than 45 years of operation, the values and challenges needed to be updated. The idea was not to abandon, but to resignify the discourse of corn and pamonha, so that pamonha becomes a cultural symbol; tradition becomes legacy; family becomes bond and nature becomes time.
LOGO
Based on the company's own history and milestones, the brand resumes familiar formats, but is updated in colors and textures that dialogue with the values proposed in the strategy: culture, legacy, bond/affection and the positive effect of time.
Based on the company's own history and milestones, the brand resumes familiar formats, but is updated in colors and textures that dialogue with the values proposed in the strategy: culture, legacy, bond/affection and the positive effect of time.
ELEMENTS
The supporting elements take up the idea of processes that take time and are done by hand. They were created to exalt craftsmanship and highlight the beauty and importance of small businesses.
The supporting elements take up the idea of processes that take time and are done by hand. They were created to exalt craftsmanship and highlight the beauty and importance of small businesses.
THE MASCOT
The mascot gained a new look, more in line with the new values.
THE FOUNDERS: A FAMILY BUSINESS
The founders were transformed into a seal, which conveys the idea of affection and bonding.
